Join the UN Foundation in Cause Marketing
The value of reaching a large audience that cares about your cause is often times more valuable than a cash donation. The partnership between NBA Cares and the UN Foundation campaign Nothing But Nets is a great example of this point. Nothing but Nets is a global grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa.
NBA Cares, a founding partner on the campaign, provides venues to market the Nothing But Nets campaign. More than 20,000 people attending a basketball game can see the message that individuals can “Send a net. Save a life.” by donating just $10 to send a life-saving bed net to Africa.
Not only does the message about malaria reach wide audiences, but it also highlights the involvement of NBA Cares in the Nothing But Nets campaign. In fact, several NBA and WNBA players are spokespeople for the campaign.
The UN Foundation provides our partners with the ability to do good work in the world while also promoting their corporate causes. The Nothing But Nets message is co-branded with NBA Cares, and this allows our partner to customize the message and tailor it to their unique constituency.
To explore ideas for working together on causes we share, contact:
Elizabeth McKee Gore, at egore@unfoundation.org or (202) 887-9040.
Add your comment »
Comments
Submitted by Eva at: October 16, 2009
Submitted by Maame at: September 24, 2009
Submitted by michael su at: September 10, 2009
Submitted by ajit singh at: June 10, 2009
Submitted by Gazni at: January 27, 2009
Submitted by Fel at: January 14, 2009
Submitted by dhanalaxmi at: November 20, 2008