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Global Problems Can be Solved


UN Week Digital Media Lounge brings the MDGs to Thousands of Viewers Around the World

October 1, 2010

With world leaders discussing the biggest global issues just a short subway ride away (at the United Nations MDG Summit and General Debate), the UN Foundation, along with partners Mashable and 92nd Street Y, carved out an exclusive space for digital media, bloggers, and NGOs to be part of the conversation. This gathering of new influencers and activists sent a resounding message: new media is changing the way we connect with every single person on earth and will accelerate solutions to global problems.

To provide access to the incredible global gathering that is UN Week, we converted the historic 92Y into the UN Week Digitial Media Lounge: a four-day, dynamic workspace where the new media community gathered to report, network, and drive the MDGs conversation with each of their unique online audiences. We filled each day with briefings from do-gooder celebrities including Craig David, Lupe Fiasco, and Kenna; in-depth interviews with leaders such as USAID Administrator Raj Shah and Senator Timothy Wirth; and lively panel discussions featuring activists and influencers in the field of international development. We left no issue uncovered: malaria, women's rights, girl empowerment, environmental sustainability, tuberculosis, disaster relief, the power of film, faith and the MDGs, and more.

Our live webstream on the Mashable and UN Foundation websites provided broadcasts of events at 92Y and the UN to thousands of people watching around the world. We also turned the tables and brought numerous high-level guests -- from the UN and around the globe -- into 92Y via our additional partner, Skype. With the Digital Media Lounge and new media technology, UN Week became accessible not to just the individuals fortunate enough to have UN headquarter passes, but to anyone in the world wanting a role in driving global change.

Did you miss out on the live broadcasts? Each briefing is still available on the Mashable website.