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Hip-Hop Artists Solicit Help for Pakistan via Twitter

September 7, 2010

Sean 'P. Diddy' Combs, Lupe Fiasco, Kanye West, and Erykah Badu are the latest stars to urge fans to help victims of Pakistan’s devastating floods. They have teamed up with us to urge their fans to back the United Nations' aid appeal following the devastating August flood in Pakistan that has taken the lives of more than 1,600 people. Currently, more than 20 million people are affected and over 8 million need urgent care.

P. Diddy and Fiasco are using their social media channels for social good to highlight the Pakistan NOW campaign. The grassroots campaign was initiated by a group of artists who are coming together with the United Nations Foundation to raise awareness of the UN’s relief and recovery effort in the aftermath of the worst flooding in Pakistan for a century.

The hip hop artists are promoting the cause heavily on their Twitter pages, with Combs telling his followers, "Everybody!!! Please Follow Pakistan_Now and help raise awareness about the flood in Pakistan!!! They need us!!" Fiasco is calling on his fans to donate $5 to the cause, if they can afford to, and help spread awareness of the new appeal. In a post on the micro-blogging site, he writes, "Help in Pakistan_NOW: Text CERF to 90999 to donate $5 to UN foundation. If you can't donate dollars at least donate tweets! It's all about raising awareness @Pakistan_Now."

All donations to Pakistan NOW will benefit the UN's Central Emergency Response Fund (CERF) through the UN Foundation to ensure that help is most effectively targeted. Up to this point, the UN and its partners have delivered one month of food rations to almost 3 million people and high-energy biscuits to 750,000 children. They have provided medical care to 3.9 million, and supplies to cover the potential health needs of 3.6 million people have reached health facilities.

International assistance is playing a key role in saving millions of displaced people in Pakistan. And the United Nations’ leadership is vital to helping Pakistan today, as well as in the weeks and months to come.