Troy Carter is an artist manager and the CEO and founder of Atom Factory, a multidimensional management company. His expanding roster of musical innovators includes John Legend, Mindless Behavior, Greyson Chance, and Priyanka Chopra. As a brand and corporate strategist, his portfolio of investments and startup endeavors read as a summary of the hottest trends in today’s technology landscape, heralding his uncanny knack for identifying tomorrow’s consumer trends today.
After founding Atom Factory, Carter has continued his disruptive approach with the creation of various entities. In 2011, he co-founded The Backplane, a silicon valley based startup that redefines social media by allowing celebrities and brands to connect with fans, foster community, and cultivate brand loyalty. The following year, he created A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy.