Who We Are:

Troy Carter

Connecting You with the UN to Solve Global Problems

Troy Carter

A 20-year veteran in entertainment, Troy Carter steers the career of next wave artists and entrepreneurs, maintaining a keen eye on how both influence culture through Atom Factory and Cross Culture VC. Founded in 2010, Atom Factory has roots in music, media and technology, employing a staff of 25 individuals. 

Atom Factory manages the careers of pop, jazz and hip-hop artists including Meghan Trainor, Charlie Puth and Kamasi Washington, to name a few. Carter began his career in artist management in Philadelphia as a promoter for emerging hip-hop artists (Jay Z, Notorious BIG, NAS and WuTang Clan, to name a few), later managing the rise of multi-platinum, Grammy-award winner Lady Gaga over the course of five years into a global brand. 

Carter feeds his passion for culture and technology by investing in entrepreneurs, with a portfolio of early stage investments in 80+ startups –notable investments include Uber, Spotify, Lyft, Dropbox, Warby Parker with successful exits in Social Cam (acquired by Autodesk), Songza (acquired by Google), Summly (acquired by Yahoo) and Misfit (acquired by Fossil). Carter combines his passion for tech and culture through his media startup, which reaches over 100K individuals monthly through editorial, podcasts and video. 

In addition to Atom Factory, Carter is a founding/general partner of Cross Culture VC, a member of the Board of Trustees for The Aspen Institute and a board member for organizations including The Grammy Foundation, United Nations Global Entrepreneurs Council, Franklin Institute Science Center. Carter served as guest shark for Season 7 of ABC’s hit prime-time show Shark Tank in addition to previously being named to power lists for Fast Company’s Most Creative People, Billboard’s Power 100, and The Hollywood Reporter’s Silicon Beach Power.