Ido Leffler is the Co-founder & CEO at Yoobi, a fun, ridiculously awesome school supplies company that engages kids through bright colors, cool designs, and most importantly, cause.
Yoobi is sold exclusively at Target (USA) stores nationwide. For every Yoobi item purchased, Yoobi distributes an item to a classroom in need, in the USA. By 2015, Yoobi aims to impact more than 30,000 classrooms, with the goal of changing the lives of over 750,000 kids.
Ido is also Co-Founder and “Chief Carrot Lover” of San Francisco based Yes To Inc. (the makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). Yes To is one of the leading natural beauty brands in the world (Yes To ™ is the # 2 natural beauty brand in the USA) with distribution in over 25,000 stores in over 20 countries (including Target, Wal-Mart, Walgreens, CVS, Kroger, Safeway, Publix, Ahold, Ulta, Whole Foods Market, Boots UK etc).
Ido sits on numerous corporate boards including Telecom New Zealand, Joyus, Ruby Ribbon, and the United Nations Foundation Global Entrepreneur Council, which aims to bring entrepreneurship and innovation to the United Nations.
Ido, co-authored the book “Get Big Fast and Do More Good,” which was published in November 2013, and has received accolades from TIME, Entrepreneur, Forbes, SUCCESS Magazine, among others. “Get Big Fast and Do More Good” was named one of the top 5 business books of 2014 by 1800CEOREADS.com
Amongst others awards, Ido was named by Fast Company as one of the 1000 most creative people in business (USA 2014) by SmartCompany (Australia 2008) in its 30 top entrepreneurs under 30, by Women’s Wear Daily as one of the top 12 beauty industry leaders under 40 (USA 2013) and by Australian Unlimited (An Australian government initiative) as one of the top 50 Achieving Australians outside of Australia (2013).
Ido attended the University of Technology Sydney where he earned his Bachelor of Business in Marketing & International Business.