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Forging Dynamic Partnership to Change the World

(RED)

(RED) currently partners with ten brands — American Express (UK only), Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark (US only), Nike, Starbucks — and also offers Special Edition products including Beats by Dr. Dre, Channel Islands Surfboards, diptyque, Girl Skateboard, Shazam, Solange Azagury–Partridge, and Timbuk2. Additionally, (RED) introduced FLOWE(RED) — an online flower service in the UK and (RED)NIGHTS — a concert series that helps save lives.

On May 24th, 2010 (RED) premieres "The Lazarus Effect" a 30 minute documentary by director Lance Bangs and executive producer Spike Jonze — on HBO, YouTube and Channel 4 (UK). The film illustrates the transformative effect of lifesaving antiretroviral medicine for individuals living with HIV/AIDS. Two lifesaving pills a day that cost around 40 cents — can transform someone from near death to health in as few as 40 days... This transformation is called The Lazarus Effect.

HIV/AIDS is a preventable and treatable disease yet it has killed more than 20 million people in Africa. Now 33 million people in the world have HIV, and 22 million live in Africa. In 2002 only 50,000 people in Africa had access to life-saving antiretroviral medicine due to its high cost. Today, thanks to reduced costs and increased access, more than 3 million people in Africa are now receiving treatment. Still, 3,800 people die every day in sub-Saharan Africa from AIDS. “The Lazarus Effect” film shows that this needn’t be the case. Learn more about The Lazarus Effect here.

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