NBA Cares is the league's social responsibility program that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. In October 2005, NBA Cares set forth goals to be achieved by 2010, with the league, players and teams to contribute $100 million for charity, donate more than 1 million hours of hands-on volunteer service to communities around the world, and build more than 250 places where kids and families can live, learn and play.
NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes including: UNICEF; Reading Is Fundamental; Habitat for Humanity; Boys and Girls Clubs of America; Charities Aid Foundation; Feed the Children, and many others. As an active member in the global community, it became evident that joining the effort to bring awareness and help in the eradication of malaria was an important international social issue for NBA Cares.
NBA Cares, a founding partner of the Nothing but Nets campaign, joined forces with the United Nations Foundation to not only raise awareness for malaria, but to allow fans to be an active part of the fight against the disease. For a donation of ten dollars, fans can not only purchase a bed net, but know the bed net will be delivered to the people that need them the most through the impressive fulfillment process. From start to finish, Nothing But Nets will be there, and NBA Cares is proud to be their partner along the way.
Through our league, players and teams, we will encourage people to donate to the cause through a variety of different ways: online donations, fund-raising events at the NBA Store, activities at arenas, national spokespersons and more!