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Measles & Rubella Initiative


Measles & Rubella Initiative

Launched in 2001, the Measles & Rubella Initiative is a partnership — led by the American Red Cross, United Nations Foundation, U.S. Centers for Disease Control and Prevention, UNICEF and World Health Organization — committed to reducing measles deaths worldwide.

The Measles & Rubella Initiative founding partners provide technical and financial support to governments and communities conducting mass vaccination campaigns, improving routine immunization services, and establishing effective disease surveillance. To date, the partnership has invested US $670 million in measles control activities, helping to save an estimated 4.3 million lives.

The Initiative is currently focused on supporting the United Nations’ goal of reducing global measles mortality by 90 percent (2000-2010). Initially targeting Sub-Saharan Africa, the Measles & Rubella Initiative has helped reduce deaths by 92 percent* across the region. Building on its success, the Measles & Rubella Initiative now supports vaccination campaigns worldwide.

More than 1 billion children in more than 60 countries have received a measles vaccination as a result of the Initiative. Globally, deaths have decreased by 78 percent.*

*Between 2000 and 2008.

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