What We Do:

Innovative Health Campaigns

Working Toward a Healthier World

Innovative Health Campaigns

The statistics are staggering: Millions of children under the age of 5 die each year from preventable diseases, including malaria, measles and polio. A solution exists: innovative health campaigns. Our campaign goals range from raising awareness and resources to delivering vaccines and other preventive interventions. These dynamic efforts typically include diverse partners, creative communications and on-the-ground service providers and are focused on concrete goals, including UN Millennium Development Goal #4: reduce child mortality.


Malaria can be prevented. A single long-lasting insecticide-treated bed net can protect a family of four. Malaria can be treated. Medicine exists to help people recover from the infection. Malaria deaths can be eliminated. Diverse partnerships—in coordination with key UN agencies — are looking at different strategies to do this by the next generation. We combat malaria through our Nothing But Nets Campaign, Roll Back Malaria, and the UN Foundation Malaria Partnership



Despite recent outbreaks in the United States and the United Kingdom, measles has all but been eliminated in parts of the world. But it still kills more than 242,000 people globally each year, mainly children under 5. One solution is integrated, countrywide measles campaigns carried out by country governments with support from the Measles Initiative. These large-scale, coordinated efforts, organized by the Measles Initiative, are aimed at reducing measles deaths by 90 percent. Learn more »



Polio can be eradicated; less than 1,500 new cases are reported each year. As we get closer to wiping this disease off the map, literally, the work only gets harder. Most of the children who are infected aren’t located in one place but instead are spread across dozens of remote communities in India and Nigeria. It takes a global effort to end this disease forever, which is why we support the Global Polio Eradication Initiative. Learn more »