United Nations Foundation’s Shot@Life Campaign Partners with Real Simple Magazine to Raise Awareness and Action on the Value of Vaccines around the Globe
Innovative Partnership Shares Success Stories of Global Vaccines in Developing Countries with Millions of Americans
New York, NY — April 27, 2012
As the world marks the first-ever World Immunization Week, United Nations Foundation Vice President of Global Partnerships, Elizabeth Gore, released the following statement:
“This week, we’ve rallied the largest network of Americans around the launch of the Shot@Life campaign to stop 1.5 million preventable deaths around the world each year by supporting global vaccine access. A highlight of this launch has been the announcement of our media partnership with Real Simple Magazine. In this role, the award-winning Time Inc. Lifestyle Group brand Real Simple is playing a crucial role in raising awareness about the campaign by getting the word out to its millions of readers.
“Real Simple is revered as a resource for smart, trusted content. This partnership with Shot@Life, led by the vision of mother and Managing Editor, Kristin van Ogtrop, will give millions of Americans information about the importance of immunizations and empower them to act to help children around the world who desperately need access to vaccines to be safe from preventable diseases.
“As a mother, I cannot accept that every 20 seconds of every day, a child dies from a vaccine-preventable disease like measles or pneumonia. I am confident that Real Simple readers will want to learn more about how they can help save those children’s lives.
“We know vaccines save lives, and we know that the UN and its partners need support—from individuals and governments—to get vaccines to the families who can’t afford to provide them to their children. This partnership with Real Simple is helping us make important strides in raising awareness among Americans, and letting them know it only takes $20 to give a child a shot at a healthy life.”
For more information on how to get involved and partner with the Shot@Life campaign, go to shotatlife.org or visit us on Facebook at facebook.com/shotatlifecampaign.
For photos from Shot@Life’s national launch event in Atlanta, Georgia visit Flickr.
Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for this global cause, the campaign rallies the American public, members of Congress, and civil society partners around the fact that together, we can save a child’s life every 20 seconds by expanding access to vaccines. By encouraging Americans to learn about, advocate for, and donate vaccines, the United Nations Foundation’s Shot@Life campaign will decrease vaccine-preventable childhood deaths and give children a shot at a healthy life. To learn more, go to ShotAtLife.org.
About the United Nations Foundation
The United Nations Foundation builds public-private partnerships to address the world’s most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit www.unfoundation.org.
About Real Simple
Real Simple launched in March 2000 to provide inspiring ideas and practical solutions to help today’s busy woman navigate her everyday life. Throughout its 12 year history, Real Simple has been a leader in understanding the modern woman. The brand creates a community in which consumers can share their ideas and learn about women like themselves. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books, special issues, and a strong social media presence, Real Simple enjoys a total monthly audience of 15 million. Real Simple is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.