Shot@Life Highlights the Power of Social Media to Ignite a Conversation on Global Vaccines
The new campaign uses multiple platforms to educate and engage supporters at the Social Good Summit
New York, NY — September 21, 2011
The United Nations Foundation’s recently unveiled campaign, Shot@Life, will be featured at the second-annual Social Good Summit to discuss how social media can be used to build and activate a grassroots movement. Shot@Life will educate, connect, and empower Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries.
Shot@Life’s social media channels bring the global conversation on childhood immunizations in developing countries to millions of Americans by incorporating Facebook, Twitter, blogs, and SMS. The power of these platforms allows individuals to get active and help deliver vaccines to children who need them the most.
“Shot@Life provides easy access for you to learn more and become champions of global vaccines,” said Peg Willingham, Executive Director for Shot@Life. “By joining our online community and signing the Shot@Life pledge online, advocates can voice their support to prevent 1.7 million children from dying of vaccine-preventable diseases.”
The Social Good Summit brings together top innovators who use technology for the greater good. Shot@Life will showcase their social media tools and outreach plans to grow a national movement on global vaccines, while encouraging Americans to become advocates for global vaccines. This campaign uses social media to ensure that more children reach milestones that American families routinely celebrate, such as a child’s first smile, first steps, first words, and first day of school.
New Campaign, New Media – Find Shot@Life online:
• Take action on the website: shotatlife.org
• Facebook: facebook.com/shotatlifecampaign
• Share this with your Facebook friends: Every 20 seconds, a child dies from a vaccine-preventable disease. I’m pledging to help change this with Shot@Life. Together, we expand access to vaccines around the world to give more children the shot at a healthy life they deserve. Join me at shotatlife.org!
• Twitter: @shotatlife
• Tweet this: Together, we can help more children around the world celebrate their 1st birthdays. Join @unfoundation’s @shotatlife! http://shotatlife.org
• Follow our blog: http://shotatlife.org/blog/
Looking for a daily way to get involved with the UN Foundation and its campaigns, including Shot@Life? Sign up for text updates by texting “UNF” to 80676. Each day, subscribers will learn about simple ways they can get involved with the lifesaving work of the United Nations.
Shot@Life will be at the Social Good Summit on September 21! Watch the livestream: socialgoodsummit.com
Shot@Life educates, connects, and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for this global cause, the campaign rallies the American public, members of Congress, and civil society partners around the fact that, together, we can save a child’s life every 20 seconds by expanding access to vaccines. By encouraging Americans to learn about, advocate for, and donate vaccines, the United Nations Foundation’s Shot@Life campaign will decrease vaccine-preventable childhood deaths and give children a shot at a healthy life. To learn more, go to ShotAtLife.org.
About the United Nations Foundation
The United Nations Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. The UN Foundation builds and implements public/private partnerships to address the world’s most pressing problems, and works to broaden support for the UN through advocacy and public outreach. Through campaigns and partnerships, the organization connects people, ideas, and resources to help the UN solve global problems. The campaigns reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit www.unfoundation.org.