WNBA Cares Teams Up with UN Foundation's Girl Up Campaign As Founding Partner
WNBA Stars Alana Beard and Taj McWilliams-Franklin Join Campaign to Give "High Five" to World's Adolescent Girls
Washington, DC — July 14, 2010
WNBA Cares — the Women’s National Basketball Association’s global social responsibility initiative — is standing up for girls around the world. Through a unique new partnership with the United Nations Foundation’s Girl Up (www.GirlUp.org) campaign, WNBA fans, players and league leadership will have the chance to make a difference in the lives of millions of adolescent girls in developing countries. WNBA stars Alana Beard and Taj McWilliams-Franklin will be the campaign’s first WNBA Champions
Girl Up provides funding for United Nations programs that protect, educate and empower the world’s hardest-to-reach girls. Girl Up supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more.
“We see this partnership as the next step in our relationship with the WNBA Cares to inspire and engage fans, especially girls, to help make a positive impact on the future of girls around the globe,” said Kathy Bushkin Calvin, CEO of the UN Foundation.
“When we joined forces with the WNBA to fight malaria through our Nothing But Nets campaign, we experienced firsthand the overwhelming response that occurs when the WNBA mobilizes its fans around a cause.”
Three years ago, the UN Foundation joined forces with WNBA Cares to raise awareness and funding to combat malaria, one of the largest killers of children in Africa. Now, the two organizations have teamed up again to empower the world’s hardest-to-reach adolescent girls.
“As a league that constantly redefines what women can do, we are proud to be a founding partner of Girl Up, which will work around the globe to change girls’ perspectives on themselves and what they are capable of,” said WNBA President Donna Orender. “The WNBA has a longstanding relationship with the U.N. Foundation through their Nothing But Nets program, and we look forward to expanding that partnership through this new initiative.”
As part of the partnership, Girl Up will be highlighted on WNBA’s website and other media properties, and featured during in-arena programming during WNBA games. Girl Up supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide basic needs including access to school supplies, clean water, life-saving health services, safety from violence and more.
About Girl Up
Girl Up, a campaign of the United Nations Foundation, gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Campaign supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide girls with such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more. To give a High Five and learn more, join us at www.GirlUp.org.
About the WNBA:
The WNBA is a unique global sports property combining competition, sportsmanship, and entertainment value with its status as an icon for social change, achievement, and diversity. Now in its 14th season, the WNBA features 12 teams and is the most successful women’s professional team sports league in the world. Following a 2009 campaign that saw regular season attendance increase for the third consecutive year and increased viewership on ESPN2 for the second straight summer, the 2010 season tipped off with tremendous momentum on May 15.
Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on programs that promote a healthy lifestyle and positive body image, increase breast and women’s health awareness, support youth and family development, and focus on education. For more information on the WNBA, log on to www.wnba.com.