UN Foundation's Nothing But Nets Wins "Best Fundraising Campaign" for Promotion with the NBA and HP
"Send a Net. Save a Life. See a Game." honored by PR News Non-profit Awards
November 4, 2010
The United Nations Foundation’s Nothing But Nets -- a global, grassroots campaign to end malaria in Africa -- and the National Basketball Association (NBA) won the PR News Non-profit PR Award for Best Fundraising Campaign for their “Send a Net. Save a Life. See a Game.” promotion last December. NBA Cares, a founding partner of Nothing But Nets, and HP helped launch the promotion which gave a pair of tickets to an NBA game for every donation of at least $10 to the Nothing But Nets to send life-saving bed nets to protect more than one million refugees in Africa from malaria.
“This award is proof of the power of partnerships. The NBA, its teams, players, and fans helped us raise our voice and spread the buzz about sending nets and saving lives,” said Adrianna Logalbo, Director of Nothing But Nets. “This promotion reached millions and helped send more than 30,000 life-saving bed nets -- in just two weeks. We’re truly proud of this achievement, and to be recognized with this award.”
The award honors non-profit communications initiatives that motivate their supporters to act. “Send a Net. Save a Life. See a Game.” encouraged NBA fans and Nothing But Nets supporters to send anti-malaria bed nets to displaced families in Africa to help protect them from malaria, the number one killer of refugees on the continent. “The program was a unique and exciting way to reward our fans for their continued commitment to our partnership with Nothing But Nets and the fight against malaria,” said Tara Gutkowski, Director of Community Relations for the NBA.
The NBA continues its close partnership with Nothing But Nets -- this past August, more than 20 NBA players, coaches, and legends helped the campaign distribute 20,000 anti-malaria bed nets in Senegal, West Africa. To see photos from the trip, visit www.NothingButNets.net.
Every 45 seconds, a child dies from malaria -- which is easily prevented through the use of a long-lasting, insecticide-treated net. The nets create a protective barrier against mosquitoes at night, when the vast majority of malaria transmissions occur, and are the most cost-effective method of preventing the spread of the disease. One insecticide-treated net can protect a family of four, and lasts up to three years. A net costs just $10 to purchase, deliver, and to educate the recipient on its proper use.
To date, Nothing But Nets has raised more than $33 million to distribute over 3.5 million nets to families throughout Africa.
Nothing But Nets is currently working with singer-songwriter and actress Mandy Moore, and PSI to send a net to every family who needs one in the Central African Republic, by the end of the year. Malaria is endemic throughout the Central African Republic year-round and is the leading killer of children under the age of five. For more information, please visit www.NothingButNets.net.
About Nothing But Nets
Nothing But Nets is a global, grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa. Inspired by sports columnist Rick Reilly, hundreds of thousands of people have joined the campaign that was created by the United Nations Foundation in 2006. Founding campaign partners include the National Basketball Association’s NBA Cares, The people of The United Methodist Church, and Sports Illustrated. It only costs $10 to provide an insecticide-treated bed net that can prevent this deadly disease. Visit www.NothingButNets.net to send a net and save a life.
About NBA Cares
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated than $145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play, in 22 countries on five continents. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including: KaBOOM!, Special Olympics, Boys and Girls Clubs of America, UNICEF, the Make-A-Wish Foundation, and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.
About the UN Foundation
The United Nations Foundation, a public charity was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. We build and implement public/private partnerships to address the world’s most pressing problems, and work to broaden support for the UN through advocacy and public outreach. Through our campaigns and partnerships, we connect people, ideas, and resources to help the UN solve global problems. The campaigns we conduct reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit www.unfoundation.org.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
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