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Global Problems Can be Solved

Judy McGrath and MTV Networks Believe in the Power of Girls - Campaign's Newest Champion and Founding Partner will Support Adolescent Girls Worldwide

McGrath and MTV Networks partner with the United Nations Foundation's newest campaign to educate and empower adolescent girls

New York, NY —   September 20, 2010

Judy McGrath, Chair and CEO of MTV Networks has joined the United Nations Foundation’s Girl Up campaign (www.GirlUp.org) as a Champion. Additionally, MTV Networks has joined the campaign as a founding partner. Ms. McGrath and MTV Networks will help bring awareness about the 600 million adolescent girls living in poverty and encourage American girls to advocate and help to transform their lives.

Girl Up gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Campaign supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide girls with such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more. 

“I have always been a believer in the enormous power of girls,” commented McGrath. “The Girl Up campaign captures my conviction that when given the proper tools, girls achieve the most extraordinary things. I’m pleased to be part of this groundbreaking campaign.”

“MTV Networks is one of our most valued partners – from our Nothing But Nets campaign and now with Girl Up, they’ve always been there to help us tell our stories,” explained Elizabeth Gore, of the United Nations Foundation. “We know that American girls care about these issues and partnering with MTV is a smart way for us to help them change the world.”

As part of the partnership, MTV Networks will feature Girl Up with PSAs online and on air and will help develop programming which will encourage teens to give a “High Five” to girls in developing countries by donating $5 or more to support UN programs in Malawi, Liberia, Guatemala and Ethiopia.

Last Wednesday, Ms. McGrath and MTV Networks received the Mickey Leland Humanitarian Award given by the National Association for Multi-ethnicity in Communication (NAMIC).

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About the United Nations Foundation
The United Nations Foundation, a public charity was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. We build and implement public/private partnerships to address the world’s most pressing problems, and work to broaden support for the UN through advocacy and public outreach. Through our campaigns and partnerships, we connect people, ideas, and resources to help the UN solve global problems. The campaigns we conduct reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit www.unfoundation.org.

About Girl Up
Girl Up, a campaign of the United Nations Foundation, gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach  adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Campaign supporters are encouraged to give a “High Five” to girls in developing countries by donating $5 or more to provide girls with such basic needs as access to school supplies, clean water, life-saving health services, safety from violence and more. To give a High Five and learn more, join us at www.GirlUp.org.

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products.  The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.

 
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