United Nations Foundation and ICICI Bank Launch Project to Support People of India
October 20, 2004
The United Nations Foundation (UN Foundation) and the ICICI Bank announced a unique partnership designed to help people in need during India’s festive season. The two organizations will work together to multiply the funds that are sent to India in the form of remittances.
Through December 26, 2004, ICICI Bank will set aside $1 for the UN Foundation Pride in India campaign when people visit their website at www.money2india.com to send money to their relatives in India. The UN Foundation also will add $1 for each remittance, thus magnifying the size and impact of contributions made to UN causes.
The Pride in India campaign supports development initiatives aimed at empowering women and at tackling India’s most pressing problems including the spread of HIV/AIDS, endemic poverty and environmental degradation. The program is expected to raise approximately $180,000. A major part of the money collected in the joint campaign will be used to help eradicate polio among India’s children. If this year’s pilot is successful, the program will be expanded in 2005.
“India is at a critical juncture of its development and is striving to become a developed country by the year 2020,” said Seema Paul, director of the UN Foundation’s Pride in India Initiative. “It is imperative to mobilize the India-centric community toward this goal. Our partnership with ICICI provides a simple, yet exciting, opportunity for us to come together and contribute to India’s advancement.”
Adds Mr. Gopakumar P, Deputy General Manager and Head of the NRI Business – ICICI Bank, “ICICI Bank has prided itself in being a responsible corporate citizen. We have always believed that a change for the better can be achieved through constructive partnerships between the private sector and the various NGOs and quasi-government organizations. This partnership with the UN Foundation will undoubtedly go a long way in helping the country.”
To date, the United Nations Foundation has invested more than $28 million in India’s economic and social development, as well as environmental protection. Based in Washington, D.C., the foundation works closely with the United Nations to promote a more peaceful, prosperous and just world. Through grantmaking and collaboration, the United Nations Foundation and its partners seek to meet the most pressing health, humanitarian, socioeconomic, and environmental challenges of the 21st century. For more information about the United Nations Foundation visit www.unfoundation.org or www.prideinindia.org.
ICICI Bank is India’s second largest private bank. It provides a broad spectrum of financial services to individuals and companies, including mortgages, car and personal loans, credit and debit cards, corporate and agricultural finance. ICICI serves a growing customer base of more than 10 million people. With its social development portal -
www.ICICIcommunities.org - the bank aims to bring its expertise in finance and e-commerce to the world of charity.
Created in 1998 with a $1 billion gift from entrepreneur and philanthropist Ted Turner, the United Nations Foundation builds and implements public-private partnerships in support of the United Nation’s (UN) efforts to address the most pressing humanitarian, socioeconomic, and environmental challenges facing
our world today.